Who can wear African Prints ?

Yes, our collections are rooted in West African culture, but our spirit is firmly fused with multiculturalism, unity, and inclusion. This is a celebration, and we invite everybody to the party. You do not need to share our heritage to honour it. 

 

What about cultural appropriation?

Culture appropriation - sometimes called cultural misappropriation - is (hella) problematic and occurs when elements of one culture are adopted by people from another culture, without any appreciation or knowledge of the original culture.

 

When a non-native wears By Noué, is it cultural appropriation?

We celebrate all bold and talented women, regardless of their heritage, background, culture, or skin color.

Choosing By Noué does not make you a cultural appropriator. However, it is important to understand and recognize the culture and history behind our brand.  

Knowledge is power, and it will help you recognize the difference between cultural appropriation and cultural appreciation. You will also be able to communicate better with others when talking about it.

Subscribe to our blog STAY WOKE below to get curated info straight to your inbox.